Welcome.
This corner of the internet is where you'll discover the essence of who I am: my passions, my skills, and the unique blend of experiences that shape my professional identity. As such, I invite you to explore not only what I've accomplished but also the potential for collaboration and growth - and perhaps a glimpse of the possibilities that lie ahead.Career Highlights
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Big thinking led to a first-of-its-kind broadcast, drawing 1M viewers for the Coors Light Games
Executed as Creative lead for Coors Light’s innovative summer campaign, spotlighting backyard games. Our transformation of this initiative from an exclusive event to a spectacle witnessed by over 1 million viewers proved immensely successful. This shift not only propelled Coors Light beyond its summer sales targets but also amplified engagement across all digital platforms.
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Led a dream partnership with Drake to create a new cultural content series, 6ix Degrees
Capitalizing on a chance meeting with the iconic 6ix god, I orchestrated a groundbreaking partnership promoting OVO’s latest venture, their Pick 6ix restaurant. This collaboration ventured into uncharted cultural territory for TSN, garnering new audiences, revenue streams, and bolstering our brand presence with appearances by athletes such as Milos Raonic and Jamal Murray.
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Successfully securing the return of Jay & Dan back to Canada with their own show, entirely sponsor funded
When Canada's beloved duo became free agents, our mission was clear: bring them back to their rightful place. Despite a full SportsCenter lineup and broadcast schedule, I spearheaded the ideation of a new companion show, fully funded by sponsors and designed for a social/digital-first audience. This endeavor not only reunited them with TSN but also surpassed revenue targets, marking one of the most successful show launches in Canadian broadcast history.
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Led the GTM strategy, launch and revenue generation for Canada's first large-scale DSP with Microsoft
Pioneering a groundbreaking revenue strategy from its inception, I laid the foundation for our product's growth, despite facing formidable competition. Against the odds, we surpassed revenue targets within two years, generating over 50 million in bookings by prioritizing a customer-centric approach and unwavering determination.
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Developed a purpose-led partnership with Kraft Heinz investing in play infrastructure across the country
Building programs with a purpose is critical. But doing so while lifting retail sales was the ultimate goal. Our program combined POS and in-store activations with a strong multi-platform marketing push, and each program culminated with actionable results. No cheques here – we selected feasible programs with the right infrastructure, and delivered better play infrastructure across the nation.
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Fantasy Football program creates a weekly content series for each week of the NFL season
Supporting the introduction of Canada’s first NFL league manager, we knew we needed to find the right partner to bring this to life. As such, we partnered with Coors Light and built a brand new style of in-season activation. Namely, we created a faux fantasy league with talent, and created a season long narrative, with each week releasing another piece of content across all platforms. Each year ended with a new fantasy league champion being announced, with engagement growing with every passing week, and Coors Light over-achieving their fall revenue targets.
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Presented at the NeuroMarketing World Forum in Rome - to discuss the impact of data on creative development
Honored to present alongside global leaders in Neuroscience and Marketing, I showcased how Neuroscience can optimize creative effectiveness and drive results through strategic placement on the right screen, in collaboration with Brainsights.
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Designed a new employee training program to upskill our team's digital and data knowledge
Recognizing a pivotal moment in our sales team's evolution, I devised a comprehensive, multi-stage learning program integrating data into our traditional sales approach. Through internal champions, external experts, and academic collaboration, we not only upskilled our team but also exceeded year one sales targets, a rare achievement for new product launches.
Featured Partners
Don’t take my word for it
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"Brandon has always been a visionary, strategic leader and tremendous business partner. His business acumen and marketing creativity, allowed us to execute award winning sponsorships and marketing programs together. Brandon's passion to drive optimal ROI for clients and strong leadership certainly differentiates himself. "
Gary Fung, SVP, Happy Belly Food Group & previous Head Of Media, Tim Hortons
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“Collaborating with Brandon was an absolute delight, as our shared dedication and expertise fuelled our success. Together, we harnessed our deep understanding of ad tech and our mutual drive to enhance ROI – to craft innovative programmatic solutions that consistently yielded impactful results.“
Wade Kuiken Rogers, SVP, Finecast
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"Brandon is a dynamic leader. He can inspire and motivate people. His creativity, ideas and solutions are cerebral; usually one or two steps ahead of the marketplace."
Claus Burmeister, SVP, Publicis
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"Brandon is a phenomenal leader. His leadership, people skills and ability to inspire, motivate and understand people is second to none. His empathetic nurturing style combined with his business, marketing and media savviness would make Brandon a sure-fire bet for success in any team environment. "
Stephen Waran, Sr. Manager, Bell Media
Honours & Awards
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Promax Global Gold Excellence Award
BRAND INTEGRATION
Coors Light Games
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Global Sports Social TV Award
BEST SOCIAL EXECUTION
TSN GameTracker
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Promax Global Gold Excellence Award
BRANDED CONTENT
Coors Light Games
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Media Innovation Award
BEST IN SPONSORSHIPS
Coors Light Games
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Promax Global Silver Excellence Award
SPONSOR INTEGRATION
Fox Studios & Toronto Raptors
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Promax Global Silver Excellence Award
BRAND INTEGRATION
Budweiser & TFC
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Promax Global Bronze Excellence Award
SPORTS MARKETING
TSN Fantasy Football & Coors Light
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Promax Global Bronze Excellence Award
BRAND INTEGRATION
Tim Hortons + Sportscentre with Jay & Dan
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Promax North American Bronze Excellence Award
CONSUMER TIE-IN
Coors Light Games
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Promax North American Silver Excellence Award
BRAND INTEGRATION
Coors Light Games
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Bell Bravo Award
WINNER
Bell’s most prestigious prize, recognizing exemplary employees
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Effie Awards
FINAL ROUND JUDGE
Honours companies and individuals creating effective work across the globe
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IDEA Competition
FINAL JUDGE
Comprised of 14 established leaders from the Canadian media sector
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5 to Watch
ORGANIZING COMMITTEE & JUDGE
Canada's Sports Business Awards, hosted annually by George Brown College
Award-Winning Creative Leadership
My teams have executed a wide array of exceptional creative formats for Canada’s largest brands - including full programs, impactful features, social content and brand commercials. Take a look at just some of my favourites.
Coors Light Games Broadcast to over 1M live viewers
6ix Degrees feature with NBA Champion Jamal Murray from Drake’s restaurant, Pick 6ix
Kraft Heinz Project Play Feature
Toronto Raptors Coors Light Playoff Spot
My Brands
Experience
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![Head, Partnerships & Digital Business]()
Head, Partnerships & Digital Business
GREATER TORONTO AIRPORT AUTHORITY / PEARSON AIRPORT
Responsible for developing and creating innovative strategies to grow and increase sales of the GTAA's overall advertising and strategic partnership plan. This role will lead the building of a digital business program with a user-first approach to drive new service opportunities and offerings at the GTAA.
2024 - Present
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Head, Strategic & SaaS/ DSP Partnerships
BELL MEDIA
Led the development of a comprehensive national partnership strategy for Canada’s first mass-scale Ad Tech platform - in collaboration with Microsoft US. Managed GTM strategy, marketing/ communications, internal change management, account executives, account managers, product design and overall P&L. Met revenue targets less than 2 years in market, in addition to maintained leadership of strategic partnership group.
2021 - 2023
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Director, Strategic Partnerships
BELL MEDIA
Led our long-term Strategic Partnership growth directly with our Top 100 customers (and their agencies) across all key categories- driving revenue and profitability via first party data strategies, planning & insights, customer activations/ trading, negotiations, project management, business planning, measurement solutions, creative media solutions and more.
2018 - 2021
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Director, Partnerships
TSN
Led the development and delivery of all Brand Partnerships, sponsorships and creative media solutions (across TV, digital, social, live events, offline and print) for TSN/ ESPN Canada. Achieved target every year and was recognized with multiple industry awards.
2013 - 2018
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Sr. Manager, Product & Innovation
TSN
Led the development and delivery of all sports digital innovation including mobile apps, classic web, social apps + new content and product opportunities. Launched Canada’s first sports mobile app, and Canada’s first fantasy sports league manager with ESPN.
2010- 2013
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Manager, Partnerships
MUCHMUSIC / MTV CANADA
Managed multi-platform partnerships from idea generation/ sale through to full activation and re-sale for Much & MTV Canada. Specialized in digital executions, driving multiple first-to-market opportunities around our premium entertainment platforms, brands and personalities.
2004 - 2010
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Marketing Team Lead
XBOX / MICROSOFT
Led Xbox experiential team responsible for large trade events, retail displays, mid-size trade shows, bar and restaurant support, and guerrilla style marketing campaigns.
2003 - 2004
Giving back is part of my DNA
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Co-Chair & Judge of IDEA Competition
First launched in 2020, the IDEA Competition is an initiative seeking world class marketing ideas that represent and involve diverse Canadian communities. We know that the more diverse the minds involved in businesses and communication the more effective they will be. Each year we asked agencies and brands to produce a new campaign with the best entry winning a million dollar media package to bring the ideas to life. Our first year winners were Cheekbone Beauty in support of Indengious communities. While our second year winner was Big Brother Big Sisters, in support of a more inclusive LGBTQ+ hero brand.
“Congratulations to Cheekbone Beauty and Sid Lee on this well-deserved win, which magnifies the essence of the campaign’s double entendre “Right the Story”. Behind this positive headline is an Indigenous-owned beauty brand that celebrates and supports diversity, inclusion and equity in every aspect of its business,” said Brandon Moonrei.
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Jesse Ketchum Day at the TSN Studios
At an executive coaching seminar, I had the privilege of meeting a group of remarkable students from a low-income school. After learning of their longing for experiences they felt were out of reach, I decided to act. With the support of my business partners, I orchestrated a day filled with unforgettable moments. We began by immersing them in the world of media at the TSN studios, where they got a glimpse of potential future careers. Tim Hortons provided a delightful breakfast and snacks, and meeting CFL players further fueled their excitement. Lunch featured a meal prep demonstration by Kraft Heinz's executive head chef. And the afternoon was spent skating at a local rink, complete with rentals and surprise visits from MLSE personalities. The day culminated with loot bags brimming with gifts from partners like the NBA. Witnessing the sheer joy and gratitude on the students' faces made it undeniably the most fulfilling day of my professional journey.
Skills
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Oversaw and provided leadership to diverse teams spanning all levels, from interns to creative directors, with team sizes ranging from compact units of 5 to expansive groups of 20. Through direct and indirect management, I fostered an environment where employees consistently received recognition for their outstanding performance. Our collective efforts have garnered numerous external accolades, affirming our commitment to excellence.
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Proficient in leading and mentoring both junior and senior sales teams, consistently achieving quarterly and annual targets surpassing $300 million in media and technology sales. Notably, my teams maintain an impressive annual retention rate ranging from 85% to 90%.
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Spearheaded Bell's comprehensive first-party data revenue strategy, devising custom solutions for partners during the discovery phase and orchestrating a successful large-scale launch. This initiative supported the rollout of innovative data-enabled sales tools across linear television, out-of-home advertising, and demand-side platforms.
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Developed go-to-market strategies for data, ad tech, partnerships, and non-traditional collaborations. This encompassed change management and upskilling initiatives in collaboration with HR teams, while also exploring new revenue streams such as shoppable ads.
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Directed creative teams driving partnership marketing initiatives, overseeing the development of full broadcast creative, digital assets, social and influencer content, as well as experiential events. Recognized with over 10 international awards for creative excellence.
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Led product development and innovation initiatives during Canada's pivotal mobile boom period for the nation's leading sports platform. Key accomplishments include introducing fantasy sports league managers, an award-winning companion stats product, a standalone Play of the Year offering, and a revamped TSN mobile app.
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Managed content development for partnership marketing, B2B initiatives, and PR/communications supporting revenue-facing projects.
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Demonstrated adeptness in managing diverse contract types, from non-disclosure agreements to technology contracts, ensuring compliance with rules and regulations, and fostering beneficial vendor relationships.
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Notable speaker at various industry and client events, including Neuroscience conferences, CMA's, CMDC, the Bell Upfronts, and ThinkTV - contributing insights and expertise to drive innovation and excellence.
Certifications
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Google Ads Video Certification
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Google Cloud Digital Leader
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Amazon Retail & Video Ads Certified
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Amazon DSP Certified
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Microsoft DSP Certified
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Twitch Gameplan Certified
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Digital Marketing Associate
Life-Long Learner
Proud graduate of Ivey’s Executive MBA program. This transformative experience allowed me to stretch my skills beyond my core competencies, learning to excel in areas such as accounting, finance, sustainability and power & politics.
While my bachelor’s degree from TMU, taught me the creative and business side of creating compelling content across all platforms, and how to get customers to fall in love with your brand.
My Passions
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TRAVEL
I’ve visited over 50 cities in the past 10 years, most recently Budapest, Vienna, and Munich. Some of my favourite cities are San Sebastien, Honolulu, and Lake Como.
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SPORTS
4x Ice Hockey Champion, and proud captain of 30x Ball Hockey Champions called Dumbledore’s Army + an avid sports fan of the NFL, hockey, basketball, soccer, tennis, and baseball.
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FOOD
A curious foodie, whom uses food as a means of exploration into new cultures and traditions. My favourites include Pinxtos, Sushi, and a good Soulvaki.
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FAMILY & FRIENDS
What is life worth if you can’t experience it with people you love? As such, I am proud to have such a wonderful group of family & friends around me, whom provide support, motivation, and inspiration.
Agency Partners
In the News
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Brandon Moonrei, director of strategic sales and partnerships with TSN, said creating a wide array of content was key to appeasing that demographic. “They want to see fresh content, they don’t want to be inundated with the same spots all summer long.” The live broadcast of the 2016 games reached more than one million viewers, with 14.1 million online views and 132 million digital impressions.
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“Warner Bros. briefed us and said they wanted to do something with Batman, and we wanted to come to the table with something a little deeper and more integrated, something that had never been done before with a movie client like this,” says Brandon Moonrei, director, strategic sales and partnerships, sports at Bell Media.
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Kevin Keane (Brainsights) and Brandon Moonrei (Bell Media) used the term 'screenesthesia' to talk about the mistake made in treating all screens as equal, without taking size into account. Clearly, seeing an ad on a large TV screen does not have the same impact as seeing it on our e-body screen.
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“Leveraging our TV data through Bell DSP alongside the capabilities of MiQ, allows for more sophisticated buying than ever before,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. “The needs of TV buyers are becoming increasingly complex, and strategic partnerships like this one with MiQ ensure we are collectively able to meet those demands”.
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Bell Media is a long-standing ally of the LGBTQ+ community, and this year’s focus could not be more aligned with our company’s values said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. After seeing the amazingly diverse and inclusive talent of Canadian brands and advertisers in last year’s competition, we are excited to see and showcase the stories that this year’s entries will bring.
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“As the future of ad buying becomes digitized and more programmatic, Bell Media is offering solutions across the whole sphere for every Canadian advertiser,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. “With the combination of our platforms and the expertise of our talent, we can transform the programmatic landscape. We’re excited for this partnership and look forward to working closely with the team at MiQ.”
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“Big Brothers Big Sisters’ winning proposal showed creative excellence and ingenuity, in addition to a boldness to lead the way in inclusive branding and storytelling,” says Brandon Moonrei, director, DSP partnerships and client strategy, Bell Media. “We will now work closely with Big Brothers Big Sisters and Humanity to develop an impactful media plan leveraging our full suite of platforms including TV, digital, out of home and radio.”
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Coors Side Seats will be a interview segment where guests sit in Coors Light-branded seats that “transform the set to simulate the premium access that Coors Light offers their fans to sporting events around the country,” said to Brandon Moonrei, director of strategic sales and partnerships at TSN.